A Handbook of Corporate Communication and Public Relations by Sandra Oliver

By Sandra Oliver

A daring addition to current literature, this booklet offers a great review of company verbal exchange. Taking an interdisciplinary process, it deals readers the in-depth research required to really comprehend company verbal exchange, company method and company affairs in addition to the proper public family issues.With a fresh new method of this subject, the authors problem reductionist perspectives of company verbal exchange, delivering persuasive facts for the concept that with out an organizational conversation technique, there isn't any company technique. Written through a magnificent checklist of foreign professionals, the textual content is easily illustrated with modern case reports, drawing out the main pertinent best-practice results of theoretically established purposes. Its 4 sections conceal: nationwide communique foreign conversation picture, id and recognition administration  the long run for company conversation concept and perform. this is often a necessary one-stop reference for all teachers, practitioners and scholars looking to comprehend company verbal exchange and public family.

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Extra info for A Handbook of Corporate Communication and Public Relations

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Are they strong enough to carry a major change programme? If the changes are major and essential to company performance, companies cannot afford not to improve the current communication practices if they find them lacking. They must devote the necessary time and resources required to assess and improve employee communication before they launch the change programme; otherwise, the change programme will never get off the ground. The specifics of any change communication programme are particular to the company; therefore, they must come from inside the organization and not from outside.

An indispensable asset, it must be fortified by the strongest possible sensitivity education. With knowledge of the language must exist a similar knowledge of the social, religious and economic attitudes of a people’ (pp. 85–6). The context of an individual’s life is provided by a rich array of cultural factors that shape the individual perception of the world. ‘Context is a powerful organizer of experience’ (Seelye, 1993: 8). The second objective is to examine the managers’ mindset. ’ (p. 862).

And, of course, we could go on, but these few examples demonstrate how communication is interwoven in all aspects of a change programme. Obviously, without effective employee communication, change is impossible and change management fails. In ‘Leading change: why transformation efforts fail’, Kotter lists ‘under-communication’ as one of the major reasons change efforts do not succeed. As he says, ‘Transformation is impossible unless hundreds or thousands of people are willing to help, often to the point of making short-term sacrifices.

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