By Tom Bower
The picture continues to be pristine: a charismatic high-school dropout grew to become billionaire, whose stratospheric upward thrust and bold exploits have received him hundreds of thousands of tolerating admirers and made him a version for aspiring marketers during the global. yet is that this tale nonetheless credible? over the past decade, has Branson matched the expectancies perpetuated by way of Virgin's relentless exposure desktop? Or have all of us been seduced by way of a super showman? In his such a lot explosive ebook up to now, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to discover the truth of the Branson empire. In doing so, he unravels the gripping tale of his contemporary actions - from the awesome good fortune of cell phones to his airways and his lengthy behind schedule plan to ship multimillionaires into house - and asks even if he relatively continues to be Britain's heroic buccaneer.
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Extra info for Branson: Behind the Mask
The tycoon arrived from Australia and then crossed the city to an airport used by executive planes. Homans was waiting there with the governor’s jet and the actress Victoria Principal, Branson’s mascot for Virgin Galactic. Branson himself was in ‘ensnaring mode’. He intended to effusively lard his commitment to Richardson with praise, making it nearly impossible for the politician to abandon the $200 million project. Not that Richardson had any doubts. On the flight south, Homans wrote Branson’s speech, filling it with flattery for Richardson.
For the first time, Chase inspected the area. The isolation was eerie. The hot sun intensified the silence across the scrub. ‘There are no blood stains in front of the fence,’ he noted. ’ None of the engineers corrected Chase’s inexplicable error. Chase knew that the explosion had been recorded on video by Scaled and also on eyewitnesses’ mobile telephones. But he was unaware of one particular clip showing Glenn May darting in front of the fence with two other engineers just before the explosion.
In Darnell’s description, Branson was taking ‘a select group of America’s best and brightest around the world to relive his experiences and dilemmas’. Darnell spoke of contestants being pitted against each other in a series of death-defying stunts filmed in exotic locations in ten countries on five continents. ’ Originally called Branson’s Big Adventure, Darnell renamed it The Rebel Billionaire, with the subtitle Branson’s Quest for the Best. Twenty-five thousand applied to appear in Branson’s show, just 5 per cent of Trump’s wannabe list.