Business Modeling for Life Science and Biotech Companies: by Alberto Onetti

By Alberto Onetti

Most books at the biotechnology specialise in clinical and technological demanding situations, ignoring the entrepreneurial and managerial complexities confronted bio-entrepreneurs. The company versions for all times technology companies aims to fill this hole by means of supplying managers during this fast progress the instruments had to layout and enforce a good enterprise version custom-made for the original wishes of study extensive firms.

Onetti and Zucchella commence through unpacking the often-used ‘business version’ time period, studying key components of commercial version conceptualization and providing a 3 tier technique with a transparent separation among the company version and technique: concentration, exploring the various actions performed by way of the association; locus, comparing the place organizational actions are situated; and modus, checking out the execution of the organization’s actions. The enterprise version therefore defines the original means during which a firm supplies on its promise to its shoppers. the idea and purposes undertake a world method, providing company situations from a number of biotech businesses world wide.

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1986. The Regis Touch: New Marketing Strategies for Uncertain Times. New York: Basic Books. Moore, Geoffrey A. 2001. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. New York: Harper Business Essentials. Porter, Michael E. 1996. ” Harvard Business Review 74, no. 6: 61–78. Ries, Alf, and Jack Trout. 1981. Positioning—The Battle for Your Mind. New York: McGraw-Hill. Simon, Francoise, and Philip Kotler. 2009. Building Global BioBrands: Taking Biotechnology to Market.

New York: Bantam Books. Treacy, Michael, and Fred Wiersema. 1995. The Discipline of Market Leaders. Reading: Addison Wesley. Wernerfelt, Birger. 1984. ” Strategic Management Journal 5, no. 2: 171–180. ” —C. S. Lewis2 Despite the growing importance and adoption of the business model concept, there is still a lack of a generally accepted definition of what a business model is. Similar concepts are instead too often treated synonymously or ill defined. 1 FROM BUSINESS MODEL TO REVENUE/PRICING MODELS What’s a business model?

For a company in the early stage of the drug development process (such as Phase 2), they could be considered low priority activities since the company’s FOCUS is obviously on clinical tests.

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