Campaigning in the Twenty-First Century: A Whole New by Dennis W. Johnson

By Dennis W. Johnson

Rather a lot has replaced prior to now decade in political campaigning that we will nearly say "it's an entire new ball game." This publication analyzes the way in which campaigns have been often run and the intense adjustments that experience happened within the final decade. Dennis W. Johnson seems on the so much refined innovations of contemporary campaigning—micro-targeting, on-line fundraising, electronic communique, the recent media—and examines what has replaced, how these adjustments have dramatically reworked campaigning, and what has remained essentially an analogous regardless of new applied sciences and communications. Campaigns have gotten extra open and free-wheeling, with higher involvement of activists and usual citizens alike. yet they could additionally turn into extra chaotic and hard to manage. Campaigning within the Twenty-First Century provides daunting demanding situations for applicants specialists as they struggle to get their messages out to citizens. sarcastically, the extra open and powerful campaigns turn into, the higher is the necessity for pro, versatile and inventive expert specialists.

Show description

Read Online or Download Campaigning in the Twenty-First Century: A Whole New Ballgame? PDF

Best elections books

Electoral Systems and Political Transformation in Post-Communist Europe (One Europe or Several?)

Sarah Birch assesses the impression of electoral method layout on political swap in post-communist Europe. because the cave in of communism in vital and jap Europe among 1989 and 1991, nearly the entire states within the area have undertaken major electoral reform. This examine strains the a number of hyperlinks among the evolution of electoral platforms and political switch and establishes styles within the results of electoral process layout on post-communist advancements.

Party Systems and Voter Alignments Revisited (Routledge Advances in International Relations and Politics)

This well timed publication updates, and takes inventory of, Lipset and Rokkan's vintage paintings get together platforms and Voter Alignments: Cross-National views, an influential paintings on the grounds that its booklet in 1967. It examines the importance of the unique quantity for the heritage of political sociology, and assesses its theoretical and empirical relevance for the research of up to date elections, citizens and events.

The Roads to Congress 2008

The ebook deals full of life and hugely readable case reports of the main exciting and demanding congressional races of 2008. either apartment and Senate races are incorporated and every case covers a similar subject matters provided within the related order in the situations. This contains profiles of either applicants and the congressional district or country of the senate race, in addition to a dialogue of the most coverage problems with the crusade, crusade approach, media assurance of the applicants, curiosity staff involvement and ensuing vote.

Punishment and inclusion : race, membership, and the limits of American liberalism

"This ebook offers a theoretical and historic account of felon disenfranchisement, exhibiting deep connections among punishment and citizenship practices within the usa. those connections are deployed quietly and but perniciously as a part of a political procedure of white supremacy, shaping modern regimes of punishment and governance"--

Extra resources for Campaigning in the Twenty-First Century: A Whole New Ballgame?

Sample text

With near-100 percent name recognition (and one of the few people like Oprah or Cher who were known to all by their first names only), but with high negatives among the general public, the questions became: how to present her, as “tough as a man” or a more humanized picture, the softer side. Chief strategist Mark Penn advocated presenting Clinton as a strong commander-in-chief who had deep knowledge of policy issues (reminiscent of the 3:00 in the morning television ad); Mandy Grunwald, the senior media consultant, wanted to present a more humanized, more personable and likeable candidate.

Audience fragmentation presents both challenges and opportunities for political media consultants. The challenge, of course, is that instead of having to focus a message on three or four televisions stations, perhaps the local newspaper, and several radio stations, political campaigns and media buyers face this greatly fragmented audience. ”9 The opportunity lies in the niche marketing of many cable channels. If you want to reach young men, try ESPN, the Outdoor channel or the Daily Show; a gay-lesbian audience, try Logo; conservative religious audience, try any one of a number of such channels.

This hand-held, lightweight camera is especially important for candid, personon-the-street, or candidate interview cinema verité shots. One of the best of the newer generation of videographers, Justin Germany, prefers the cinema verité style, and sometimes incorporates images from flipcams. “Old school guys wouldn’t do this,” Germany explained, “but we have a different mindset now. ”41 Cinema verité style goes beyond the slick, well-lighted, and well-produced media spot to creating a version that looks more authentic: handheld camera, rough cuts, poor lighting, herky-jerky quality, seemingly nothing more than an amateur (and thus credible) video production.

Download PDF sample

Rated 4.63 of 5 – based on 15 votes

About admin