Capturing Campaign Effects by Prof. Richard G. C. Johnston, Henry E. Brady

By Prof. Richard G. C. Johnston, Henry E. Brady

Do political crusade occasions ensure election winners? For too lengthy, political scientists argued that concerns, now not campaigns, determinedwhether politicians gained or misplaced. newshounds and celebration activists, on theother hand, committed their power to refining applicants' public photographs, via occasions, ads and media appearances. CapturingCampaign results brings jointly a superb record of specialists in theemerging box of crusade results to check the impact of campaignson our political cultur

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Similar to Obama, McCain likely viewed Kentucky and Wyoming as easy wins and the remaining nine states as strong Obama territory. Reflecting its importance to the nominating process, both campaigns spent more funds during the primaries and general election per voting-age resident in New Hampshire than in any other state. 59. 26)—all states that he eventually lost to Obama. Democrat Obama’s television ad expenditures were not only far larger, but also more broadly distributed. 88). Notably, he won all of these states except Missouri and Montana, with particularly important wins in Indiana, Ohio, and North Carolina.

Texas, Oklahoma, and much of the Southeast). In Wyoming, for instance, there are more references to Obama than McCain at every single point. This is despite the fact that John McCain won 65 percent of the popular vote in Wyoming. Clearly, the online representation of interest in the candidates for the 2008 election does not mirror the offline results. There are, however, places where online presence corresponds well to key locations for the election. For example, the highest margin of difference favoring John McCain is in Rochester, New Hampshire.

Snyder. 2006. S. ” Quarterly Journal of Political Science 1 (4): 393–404. CNN. 2008. spending, accessed June 12, 2009. Dahlman, C. T. ” Atlantic Monthly, January 2001, 57. Federal Election Commission. 2009. C. , and Goldstein, K. 1999. ” American Journal of Political Science 43 (4): 1189–1208. com. vnu_content_id=1003875230, November 7, 2008. Holbrook, Thomas M. 2002. ” Political Science and Politics 35 (1): 59–66. Kahn, K. , and P. J. Kenney. 2002. ” American Political Science Review 96 (2): 381–94.

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