By Maria-Ionela Neagu
This publication offers an in-depth look at the cognitive and argumentative nature of political discourse with a spotlight at the function and position of conceptual metaphors in functional argumentation. Neagu's empirical research centres at the corpus of the yankee Presidential debates in 2008 and speeches through Barack Obama from 2009-2011.
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Additional info for Decoding Political Discourse: Conceptual Metaphors and Argumentation: Conceptual Metaphors and Argumentation
It is difficult to refute an argument only by asking the second question as it strictly points to some feature that has already been highlighted and supported with arguments in the analogical reasoning of the proponent. The third question urges the respondent to think of a counter-analogy which is a quite difficult move to make in a fast growing dispute. Such types of analogical reasoning require very strong evidence if subsequent classification and generalization are to be supported (Vosniadou and Ortony, 1989: 558).
Van Dijk argues that ‘intending an action is constructing a mental model of an ongoing or future fragment of conduct’, while the goals are defined as ‘mental models of actions and their wanted consequences’ (2008: 81). Moreover, the values that inform such representations of circumstances, intentions, and goals must also be part of mental models inasmuch as these constructs are based on ‘socially shared knowledge and socially acquired schemata, and they are used in social situations and interaction and embody (subjective) representations of social situations’ (van Dijk, 2008: 120).
Isabela and Norman Fairclough (2012: 86) have already acknowledged the importance of practical reasoning in strengthening the textual analysis in CDA by reconstructing and critically evaluating the representations of actors, actions, and other aspects of the world as premises of a practical argument. The framework that they suggest for the reconstruction of an arguer’s practical reasoning comprises the circumstantial premise, the goal premise, the value premise, the means-goal premise, and the claim for action (Fairclough and Fairclough, 2012: 44–51).