Designing apparel for consumers: The impact of body shape by M-E Faust, S Carrier

By M-E Faust, S Carrier

Given its value for customer delight and hence model luck, clothing healthy is a huge problem for outlets and types around the undefined. there were significant advancements in sizing examine and the way it may be utilized in clothing layout. This publication studies how those advancements are affecting garments layout for various teams of customers. half one among this booklet identifies a number of points of physique form, measurement, quantity and the mental facets of designing clothing. half outlines the demanding situations in knowing sizing and form requisites and offerings of specific consumer teams.

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By the 1820s, clothing for men and boys was widely available as ready-made, and by the 1830s most tailors kept a large stock of ready-made garments for men (Aldrich, 2008). The development of department stores, and of wholesale firms supplying smaller retail operations, in the 1840s and 1850s provided new distribution outlets that encouraged development of further ready-made styles and varieties of garments, including women’s cloaks and corsets, items that were difficult to sew in the home. , 1950).

We demand a lot from clothing, requiring good fit to fill each requirement. As first described by Susan Watkins, our clothing forms a portable environment, close to the moving active body, with extraordinary requirements of fit in order to be physically and psychologically appropriate for our needs (Watkins, 1995). Of course, if worldwide apparel needs are considered it becomes clear that some apparel forms have very different sizing requirements. Wrapped clothing may fit many different body sizes and shapes with just one size of rectangle; minimally shaped styles such as the traditional Japanese kimono require fewer sizes for satisfactory fit.

Thus, large scale sizing surveys have been viewed by the apparel industry as a key avenue for obtaining more in-depth information about consumers in reference to body dimension, shape and size. Though opportunities for conducting large scale surveys via manual methods for body measurement have been limited, the introduction of 3D body scanning technology has made large scale surveys feasible. This chapter will highlight the value of information obtained from national surveys and will describe a variety of applications for data analysis.

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