By Stephen Quinn
This wonderful publication covers modifying within the electronic age, demonstrating the instruments wanted for powerful textual content modifying. how you can write robust headlines and captions, and the way to edit physique textual content fast and cleanly. It additionally concentrates on layout within the electronic surroundings, introducing typography and the comparable problems with clarity and legibility. the talents of photo enhancing are explored, together with picture choice, cropping, manipulation and the ethics concerned. those center abilities and strategies are then utilized to the area broad net. contemporary examine into how humans navigate web content is taken into account, and recommends how one can write extra successfully for the net medium. the 1st part concentrates on enhancing within the electronic age, demonstrating the instruments wanted for potent textual content enhancing. Dr Quinn indicates how one can write robust headlines and captions, and the way to edit physique textual content quick and cleanly. the center part concentrates on layout within the electronic surroundings. bankruptcy 5 introduces typography and the comparable problems with clarity and legibility. bankruptcy six covers the foundations of layout and the way they are often utilized to print and digital courses. bankruptcy seven appears to be like on the abilities of photograph enhancing, together with picture choice, cropping, manipulation and the ethics concerned. bankruptcy 8 investigates other kinds of visible presentation reminiscent of diagrams, trademarks, maps and cartoons. within the ultimate part, those middle abilities and strategies are utilized to the realm huge internet. bankruptcy 9 considers contemporary examine into how humans navigate websites, and recommends how you can write extra successfully for the net medium. bankruptcy ten examines how the rules of print layout can (and can't) be utilized to web content. examine the talents of subbing from a popular expertCovers every little thing you want to understand to get specialist resultsAn critical mentor choked with sensible information and tips
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Additional resources for Digital Sub-Editing and Design (Focal Journalism)
The Chapter 3: How to write compelling headlines Page 43 publication’s tone and the perceived audience will also influence the type of headline. A headline that works for a Sunday tabloid story will look ridiculous over a similar story in a serious broadsheet, even though both may be well crafted. The role of a good headline, then, is to: ■ draw or grab the reader into the body of the story ■ tell the reader what the story is about ■ provide information in a digestible and/or entertaining form.
It is also the best way to be understood. A full stop is one of the best ways to simplify a sentence. One idea per sentence is the ideal for clear writing. Sentences should travel without excess baggage. If you choose the right nouns and verbs, you seldom need adverbs and adjectives. If you use modifiers, make sure they contribute to the story. Rudolph Flesch suggests that comprehension levels fall when writers use too many words of more than three syllables. That is why editors should use simple words, and explains Orwell’s advice to prefer the short word to the long.
A glossary of subbing terms is available at the end of this book. Chapter 1: The editor’s changing yet consistent role Page 23 Exercises 1. Observing the subs’ desk at your local newspaper. Write a 400-word report on your observations. 2. If you are new to editing, ask a sub to describe their job to you. Discuss what you learned with a friend or colleague. 3. Subscribe to two types of newspapers — a paper of record and a tabloid that specializes in entertainment, for example. Compare them. Note how they treat the same event differently, and how the headlines and choice of words varies.