Framing the Future: How Progressive Values Can Win Elections by Bernie Horn

By Bernie Horn

Polls continually express that almost all americans are progressives at center. through margins of no less than to 1, we want cheap healthcare for all, no matter if it potential elevating taxes; wish federal motion to strive against international warming; aid stricter gun keep watch over; don’t wish Roe vs. Wade overturned; and the record is going on. So why is it so not easy for innovative applicants to win elections?
Because, says Bernie Horn, such a lot progressives don’t understand how to provide an explanation for their rules in ways in which resonate with “persuadables”—the good portion of the citizens who don’t immediately determine as Democrats or Republicans. those are the electorate who swing elections. There’s been loads of theoretical dialogue approximately framing in recent times, yet Framing the long run isn’t theory—the suggestions defined were used effectively via revolutionary applicants around the state, even in such conservative bastions as Montana, Arizona, and Florida.
Drawing on rigorous polling information and his personal event as a veteran political advisor, Horn explains how persuadable electorate take into consideration concerns and make political judgements and why, consequently, the standard innovative techniques are virtually designed to fail with them. He bargains a crash direction within the nuts and bolts of framing and exhibits tips to use 3 bedrock American values—freedom, chance, and security—to body innovative positions in a manner that creates a constant, unified political imaginative and prescient that would attract persuadable electorate. He even bargains recommendation on particular phrases and words to take advantage of while speaking a few number of matters and ideas.

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Additional resources for Framing the Future: How Progressive Values Can Win Elections and Influence People (BK Currents)

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We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. This famous line from the Declaration of Independence is more than a set of high-sounding platitudes—it is an assertion of American political philosophy. And it’s a progressive philosophy. By “Life,” Thomas Jefferson and the signers of the Declaration did not mean simply the right to survival, which would suggest that being beaten almost to death is OK.

Lacking a basic, shared philosophy, each left-leaning campaign and organization has to independently build What’s Holding Us Back? □ 25 up a positive reputation that overpowers the negative stereotypes. We have to reinvent the wheel over and over again, and too often our reinventions fall flat. Isn’t it perfectly reasonable for voters to want to understand our broad vision for the future? After all, we live in a republic, not a democracy. That means Americans have to rely on their representatives to make thousands of government decisions which are never covered by the six o’clock news.

This progressive philosophy uses rock-solid words—language that will retain its meaning for years to come. Freedom, Opportunity, and Security Negates the Negatives Liberals, lefties, Democrats, environmentalists, unionists, consumer advocates—all progressive types—suffer from negative stereotypes. Some of these stereotypes were invented by the right-wing messaging machine, and others are self-inflicted. Using the values of freedom, opportunity, and security can help us to reverse these negative stereotypes.

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