Hacking the Electorate: How Campaigns Perceive Voters by Eitan D. Hersh

By Eitan D. Hersh

Hacking the citizens is the main complete learn up to now concerning the results of campaigns utilizing microtargeting databases to mobilize citizens in elections. Eitan Hersh follows the path from information to technique to results. Hersh argues that almost all of what campaigns find out about electorate comes from a center set of public documents. States fluctuate within the forms of files they acquire from electorate - and those adaptations in info around the kingdom suggest that campaigns understand electorate otherwise in numerous components. as a result, the suggestions of campaigns and the coalitions of citizens who're mobilized range around the state end result of the other ways campaigns understand the voters. facts regulations impression campaigns, electorate, and more and more, public officers.

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Many friends have graciously listened to my attempts at explaining this research in plain English. Through their patient questions, the research improved. I especially thank Joshua Cohen, Joshua Foer, Daniel Stuckey, Jeremy Sueker, Jessica Fechtor, and Eli Schliefer. Eli also deserves credit for coming up with the book’s title. In acknowledging the help of my friends, I also want to honor the memory of my friend Daniel Abrams (Z”L), classmate from pre-school through high school, and a 2006 Yale graduate, whose creative spirit rubbed off on everyone who knew him, and so who shares in our accomplishments because they are his too.

Hersh. pages cm Includes bibliographical references and index. ISBN 978-1-107-10289-7 (hardback) – ISBN 978-1-107-50116-4 (paperback) 1. Campaign management – United States. 2. Political campaigns – United States. 3. Voting – United States. I. Title. 70973–dc23 2014046688 ISBN 978-1-107-10289-7 Hardback ISBN 978-1-107-50116-4 Paperback Cambridge University Press has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Web sites referred to in this publication and does not guarantee that any content on such Web sites is, or will remain, accurate or appropriate.

This book offers no clear answer to this question; indeed, I do not believe there is yet a clear answer. On the one hand, collecting personal data can help politicians better understand their constituents. Instead of politicians carrying around in their heads vague perceptions of their constituents, they can use verifiable empirical data to guide their perceptions. Furthermore, when one digs into these databases and realizes that they are mostly compilations of public records, this may mitigate concerns about the invasion of privacy.

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