How Voters Decide: Information Processing in Election by Richard R. Lau

By Richard R. Lau

This publication makes an attempt to redirect the sphere of balloting habit learn by means of offering a paradigm-shifting framework for learning voter determination making. An cutting edge experimental method is gifted for purchasing 'inside the heads' of electorate as they confront the overpowering rush of knowledge from sleek presidential election campaigns. 4 wide theoretically-defined different types of determination techniques that citizens hire to aid make a decision which candidate to aid are defined and operationally-defined. person and campaign-related components that lead citizens to undertake one or one other of those concepts are tested. most significantly, this examine proposes a brand new normative concentration for the clinical examine of vote casting habit: we should always care approximately not only which candidate bought the main votes, but in addition what percentage voters voted safely - that's, based on their very own fully-informed personal tastes.

Show description

Read Online or Download How Voters Decide: Information Processing in Election Campaigns PDF

Best elections books

Electoral Systems and Political Transformation in Post-Communist Europe (One Europe or Several?)

Sarah Birch assesses the effect of electoral procedure layout on political swap in post-communist Europe. because the cave in of communism in important and jap Europe among 1989 and 1991, nearly all of the states within the area have undertaken major electoral reform. This research lines the a number of hyperlinks among the evolution of electoral structures and political switch and establishes styles within the results of electoral procedure layout on post-communist advancements.

Party Systems and Voter Alignments Revisited (Routledge Advances in International Relations and Politics)

This well timed ebook updates, and takes inventory of, Lipset and Rokkan's vintage paintings celebration platforms and Voter Alignments: Cross-National views, an influential paintings because its book in 1967. It examines the importance of the unique quantity for the heritage of political sociology, and assesses its theoretical and empirical relevance for the learn of latest elections, electorate and events.

The Roads to Congress 2008

The publication deals energetic and hugely readable case stories of the main exciting and demanding congressional races of 2008. either condo and Senate races are integrated and every case covers an analogous themes provided within the comparable order in the instances. This comprises profiles of either applicants and the congressional district or country of the senate race, in addition to a dialogue of the most coverage problems with the crusade, crusade process, media insurance of the applicants, curiosity workforce involvement and ensuing vote.

Punishment and inclusion : race, membership, and the limits of American liberalism

"This publication supplies a theoretical and historic account of felon disenfranchisement, exhibiting deep connections among punishment and citizenship practices within the usa. those connections are deployed quietly and but perniciously as a part of a political process of white supremacy, shaping modern regimes of punishment and governance"--

Additional resources for How Voters Decide: Information Processing in Election Campaigns

Example text

We take no credit for the underlying psychological theory, as there is a well-developed literature on behavioral decision theory (BDT) upon which we rely. However, it is the application of this theory to voting that is at the core of our argument. Voting is about information, and thus understanding how people acquire and use information in making vote decisions is critical. Behavioral decision theory guides the process-oriented voting framework we present in the beginning of Chapter 2 and the new measures we will use to test it.

In contrast, behavioral decision theory takes as its primary goals both a description and an understanding of how people actually make decisions. Every study of real-world decision making has shown that rarely are all alternatives known, all outcomes considered, or all values evoked at the same time, as is presumed by the rational choice approach. People generally settle for alternatives that are “good enough” rather than seek out the value-maximizing alternative, no matter what constraints they are working under.

By their very nature, surveys are snapshots of public opinion at a particular point in time, and thus not well suited to explicating the process of information search and decision making that must occur over time. Thus, political scientists who have (implicitly, at least) adopted a Model 2 view of voter decision making have said little about how information is gathered, and it is up to us to flesh out the information search and decision making aspects of the model a bit more. The information gathering of Model 2 voters is clearly envisioned as largely a passive (media-driven) process, but the one big exception is that voters should try to learn a candidate’s party affiliation as soon as possible.

Download PDF sample

Rated 4.25 of 5 – based on 50 votes

About admin