Message Control: How News Is Made on the Presidential by Elizabeth A. Skewes

By Elizabeth A. Skewes

Message regulate, a glance at what shapes the inside track from the presidential crusade path, comes out of the author's event touring with campaigns, interviews with different newshounds who've coated campaigns from the line, and study on crusade information. Elizabeth Skewes, a journalism professor and previous reporter, investigates reporters' ideals and the function these ideals play within the election strategy, in addition to how the exercises of crusade reporting impact information insurance.

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Extra resources for Message Control: How News Is Made on the Presidential Campaign Trail (Communication, Media, and Politics)

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Tuchman, 1978, p. S. Supreme Court decision to stop manual vote recounts in Florida. The 60 Minutes piece on Bush’s National Guard service may well have been the “what-a-story” in 2004, but given the media’s role at the center of that story, it was, in some ways, a more difficult story for journalists to cover. Of course, the defining characteristic of a “what-a-story” is that it flies in the face of journalistic conventional wisdom. It’s a story that’s not only unexpected, it’s almost unimaginable.

On the campaign trail, reporters routinely check their own organization’s website, as well as the stories running on the wires and in their competition. And they all read the New York Times. Getting to the baggage call room a little late for a member of the press traveling with any of the candidates for the White House typically means a fruitless search for a copy of the Times. Most mornings on the campaign trail, it’s the first paper to disappear from the pressroom and any hotel newsstand. The stories that run in the New York Times influence what other media outlets carry in their own columns and programs.

So we’ve got some people who are looking into his background. And the day that the LA Times came out with their National Guard story, we had one that was virtually done, and ours also came out that same Sunday. We wrote a story about some of the personal stuff he would face in November, including one saying that he drank a lot at a certain point. My view is that you have to write these things. You don’t write them in a “gotcha” way. You write them in a straight way. —Carl Leubsdorf, July 1999 Leubsdorf said that the profile pieces on Bush were important early on because voters need to get a sense of who the candidates are.

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