.net [UK] (June 2015)

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You could produce some well-written web copy in an appropriate tone, but it won’t be engaging if you don’t know who you are writing for and there is no strategy behind it. You need to know what your story is and who it is for – only then can you decide how to tell that story. This allows you to make informed decisions on things like language, tone of voice and tenses. TAKING SOME TIME One obstacle I have regularly faced with clients is how long it takes to put content together: a long time if you want that content to be good, longer still if you also want it to be engaging.

CS: SassConf was an idea that first came up either in Austin, Texas in SXSW 2012, or shortly after in New York. In short, a group of us – Sam Richard, Scott Kellum, Mason Wendell and myself – all found out 40 june 2015 net: You have talked about how frontend development has changed over the years. Why do you think jQuery succeeded? CS: jQuery, and even Sass, or most of the successful OOS projects, succeeded because they were open and participatory by design. I cover this in more depth in a talk I gave at CSSConf Oakland in December (netm.

Although, of course, changing the order in which content arrives doesn’t reduce the weight of the site itself. “3G is still the most common connection speed in the US. LTE hasn’t dominated, even in cities” PERFORMANCE ISSUES As we talk, it becomes apparent that Jehl believes performance should be the star that guides a project team. Performance should be considered at every turn, because it has a profound effect on a site’s ability to reach an audience. “If a site is not delivered quickly, you can’t begin to think about usability,” Jehl says, simply.

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