Political Polling: Strategic Information in Campaigns by Jeffrey M. Stonecash

By Jeffrey M. Stonecash

Details is essential for applicants in political campaigns. This ebook, written via somebody who has polled for 23 years, first specializes in the method of buying info in the course of a crusade via polling. The ebook describes easy methods to write questions, draw samples of electorate, and behavior calling. the second one significant obstacle of the booklet is easy methods to research effects, after which interpret and current leads to a manner that may give a contribution to forming a technique for a crusade. The e-book offers with the problems of biased questions and effects, and why it's of no price to applicants to have interaction in such practices.

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Additional resources for Political Polling: Strategic Information in Campaigns (Campaigning American Style)

Sample text

If voters are most impressed by the military record of a candidate and most distressed about a particular vote or issue position of an opponent, the campaign should focus on those matters. Polling helps sort out what to focus on. To sort out the role of potential issues, campaigns begin by initially discussing all the traits, votes, and positions that might sway voters and help win the election or cause them to lose it. They then discuss how visible is each issue, do the two candidates differ in a clear way, have the media covered the issue, can they think of an effective and simple way to create a contrast.

It is not appropriate to ask how the mayor is handling city finances after a question that tells voters the city has a large budget deficit and then asks about what solutions should be used. This attention to sequence requires considerable thought, and any survey should be reviewed after all language editing is completed to see if there are sequence issues. Questions that push respondents to make choices on issues (to be discussed later) should go toward the end of the survey. Following the questions about reelection and job approval, if a challenger is known, then the matchup question can be asked.

If there is not extensive disagreement, the discussions about editing can be one-on-one. If there are significant disagreements, another meeting should take place. Editing continues until the candidate and campaign managers are satisfied. This process can be lengthy, but it is important to make sure that the candidate and campaign manager are confident that the questions asked and the language used are appropriate. If they are not, they are more likely to be skeptical of results they don’t like and less likely to listen to the advice delivered.

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